Core Direction Ecosystem
Experiences / COREUNITY Festival
The flagship public moment

COREUNITY Festival

Three days of Music, Movement and Community in the Hatta Mountains — the festival where the coreunity philosophy becomes a place you can stand in.

COREUNITY Festival crowd in the Hatta Mountains ▶  Watch the Festival Film
3,000+
Visitors across the 2023 & 2024 editions
40+
Of the region's best wellness talent
3 days
Music · Movement · Community

At the beginning of 2023, Core Direction partnered with Dubai Shopping Festival, Wadi Hub by Hatta Resorts and Dubai Holding to create the first-of-its-kind camping-style wellness festival in the Hatta Mountains.

The festival featured three days of music, movement and community activities facilitated by over 40 of the region's best wellness talent — sunrise yoga on the wadi, mountain hikes, sound healing under the stars, open-air training, and evenings of music shared around the camp.

The festival returned bigger in 2024, growing to more than 3,000 visitors across its two editions with expanded scope. COREUNITY serves as the flagship public moment of the broader ecosystem: every attendee joins the CORE Database, every edition compounds the community, and every story told carries the philosophy further.

Be part of it

Three ways into the festival

Attend

Tickets and festival news land first in the Core Direction app — download it and join the community.

Sponsor

Put your brand inside the region's most engaged wellness gathering — sponsorship, brand activations and partner villages.

Host an edition

Bring COREUNITY to your destination — the festival is a productised format ready to activate new locations.