The inspiring events agency
CORE EXPERIENCES creates, curates and delivers wellness experiences across the GCC — for governments, royal commissions, destinations and the region's most ambitious brands. Every gathering grows the coreunity.
Agencies deliver moments.
We deliver community.
Every festival, campaign and activation we run is designed to grow the community, enrich the data, and compound the long-term asset. We measure success in coreunity built — not attendees served.
Event Curators
Creators of inspiring events throughout the Middle East — from intimate executive retreats to nation-scale public festivals.
Industry Knowledge
Over 20 years of experience in the fitness and wellness industry, embedded in every programme we design.
Extensive Network
A global network of health and wellness professionals — 350+ instructors onboarded for a single campaign.
Experiences that made history

COREUNITY Festival
The first-of-its-kind camping-style wellness festival in the Hatta Mountains — three days of Music, Movement and Community with 40+ of the region's best wellness talent.

AlUla Wellness Festival
Four consecutive editions for the Royal Commission for AlUla — the first wellness project of its kind in Saudi Arabia, set among UNESCO World Heritage wonders.

Expo 2020 Dubai
World-renowned wellbeing personalities delivering once-in-a-lifetime experiences at the World's Greatest Show.

Dubai Fitness Challenge
Two flagship fitness villages, 30 full-time professionals, 350 freelance instructors, 5,500 free bookable activities — 30 days of city-scale wellness.
Partners at every scale
Need help with your next event?
Speak to one of our wellness event experts about creating your next inspiring experience — powered end-to-end by Core Direction technology.
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