Moving cities.
Mobilising nations.
We design and deliver public wellness campaigns for governments, health authorities and national initiatives — campaign infrastructure, mass community engagement and integrated event series, all running on Core Direction technology.
DHA Health & Happiness
A Dubai Health Authority campaign that mobilised the city — citizens, schools and workplaces — through challenges, events and community engagement, including a flagship activation at the Mohammed bin Rashid Library.
Dubai Fitness Challenge — 30×30
Created and curated 30 days of wellness across two fitness villages — DP World Kite Beach and Mai Dubai Mushrif Park — recruiting and training the workforce that delivered it.
Campaign infrastructure
Public challenge design — steps, distance, activity, lifestyle — with leaderboards, gamification and mass participation platforms.
Event series
Community runs, public yoga, fitness villages and festivals, integrated into one coherent campaign arc.
Behavioural intelligence
City-, emirate- and nation-level reporting that turns a campaign into a longitudinal public-health asset.
Want the self-deployed platform instead? Explore COMMUNITY OS →
Planning a public campaign?
Ministries, authorities and city leaders — let's design the campaign your population will actually move for.
Start the Conversation